Scandinavian furniture retailer SOUL has chosen Beacon South Quarter, Dublin as the location for its first store in Ireland and the UK. Spanning two floors the new SOUL store features a very extensive range of stunning Scandinavian designed living and dining room furniture and accessories.
SOUL is one of Europe's leading furniture producers manufacturing a staggering 250,000 sofas a year. Their sofas can be purchased in Europe in Denmark, Norway, Finland Sweden,Germany, Switzerland, Austria and France and are also now available in Canada, Korea and Dubai.
Founded by Swede Benny Nilsson in 1992, SOUL's head office is located in southern Sweden where all of the furniture is designed in house. The company pride themselves on being one of the few environmentally friendly producers with ISO 9000 certification.
This aim to create a lifestlyle store is evident in the room set layout at SOUL in Dublin. Each room set is very detailed with a strong emphasis on finishes and accessories. Prices are mid-range and SOUL prides itself on a short lead time of maximum 4-8 weeks for delivery. Every sofa is made specifically for each customer with a wide choice of fabric or leathers so each sofa is individual.
The first floor of SOUL in Dublin features the retailer's four classical styles, each of which was inspired by founder Benny Nilsson's international travels:
|NORDIC||Inspired by Scandinavian archipelagos and summers at the beach. White surfaces, metal fittings, and glass.|
|LODGE||Rustic mountain cabins with open fires and sheepskins create a cosy collection. Strong wooden furniture, rough surfaces, rustic cabinets|
|PROVENCE||French countryside, vineyards and small romantic B&Bs spring to mind with this collection|
|COLONIAL||Old universities and libraries set the tone of this style with big bookshelves and classically uphol stered furniture in mainly darker tones.|
|MODERNE||The ground floor of the new store features the SOUL Moderne collection, a more contemporary range of sleek, modern pieces.|